As a player of MMORPGs and world of warcraft, I know how difficult it is to legitimately make in-game currency; for this case, wow gold. Ofcourse, there are guides out there that claim this and that about techniques to farm for gold. However, each player has different playing skills, builds, equipment, et cetera, so the truth of the matter is what one person can do easily is often times most definitely troublesome for another: either that it is not worthwhile enough in doing so or it is totally impossible to imitate.
Luckily, however, for those who are not keen on making gold by themselves in wow, there are other alternatives, most of which are rather illegitimate. These alternatives include buying gold from wow shop, farming by wow bot, or ultimately even stealing other people's gold by hacking their accounts.
Out of all the alternatives aforementioned, the only relatively tolerable method for gold acquisition is to buy wow gold from wow shop on the web. This is because it does not violate the standard MMORPG code of conduct from which MMORPG players must follow; this includes world of warcraft. The other two examples, botting and account-hacking, both drastically violate the standard MMORPG code. However, if a player decides to buy wow gold from a wow shop website, he or she does not violate the actual standard code, but he or she has conducted an unethical act whence such acts has been compared to the typical player's method for gold acquisition.
Anyhow, if a player has decided that they will buy wow gold, they are faced with a certain unavoidable risk: the chance of being scammed by a fraud shop. In other words, once he or she has made payment to the site, the agreed amount of gold to be transfer does not arrive at all. Many people have been scammed in the past because the purchase of MMORPG gold is considered an illegitimate act and therefore should not be mentioned to public ears in the first place. The person who has been scammed cannot report to anyone about this except maybe through comments in blogs and websites to warn others not to fall into the same trap.